With an illustrious career spanning three decades, Prof. (Dr.) Pijush Dutta is a distinguished academic and industry expert in experiential marketing, advertising, PR, event activation, and mass communication. Holding a Ph.D. in mass communication and media studies, he has seamlessly blended his vast industry experience with academia, shaping the next generation of media professionals through his innovative Global ROPES teaching method.
An Industry Leader with Global Experience
Prof. Dutta has held key leadership roles in some of the world’s most renowned advertising agencies. His tenure as creative director at agencies like Publicis, Mudra DDB, RK Swamy/BBDO, Bozell, and his international exposure with Dentsu Inc. (Tokyo) and Saatchi (Kuwait) have provided him with deep insights into the evolving landscape of advertising and media.
His expertise has been widely recognized, earning him numerous accolades, including:
– Global Teachers Award 2018 by AKS Worldwide, competing among professionals from 24 countries.
– Best Research Excellence Award 2020 for his groundbreaking Ph.D. thesis.
– Corporate Communication & Achiever Award (2022) for his outstanding contributions to the field.
– Jury member in various film and photography competitions and AIPR Finals Jury (Mumbai, 2022).
– Certified advisory and editorial board member at IUSRST.
A Revolutionary Approach to Teaching
At the core of Prof. Dutta’s teaching philosophy is the belief in out-of-the-box ideas in communication. His methodology integrates elements of art, media, and performance, bridging the gap between theoretical concepts and industry application.
He emphasizes social responsibility in media professionals, ensuring that students understand both the power and responsibility they hold in shaping society. His hands-on teaching approach prepares students to be critical thinkers, problem solvers, and industry-ready professionals.
By maintaining clear expectations, structured syllabi, and detailed feedback, he fosters a dynamic and engaging learning environment, empowering students to reach their full potential.
Shaping the Future of Media & Communication
Prof. (Dr.) Pijush Dutta’s unwavering commitment to education, coupled with his rich industry experience, makes him an inspiring mentor and thought leader in mass communication. His ability to merge creativity with academia continues to shape future media professionals, making a lasting impact on both the industry and the academic community.
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