Abhishek Gupta, an internationally recognized UX Designer and AVP – Marketing (UX/UI Design) at ICICIDirect, has carved a niche for himself in the world of digital product experiences. With over 19 years of experience, Abhishek has led the design and strategy of some of India’s most impactful apps and digital products, transforming complex systems into intuitive, user-friendly experiences.
A Journey in UX Design
Abhishek’s career spans multiple top-tier organizations, including Axis Bank, Reliance Jio, and Prodio DesignWorks, where he honed his skills in UI strategy, design system governance, and user-centered product design. His professional journey is marked by leadership in cross-functional teams, guiding both designers and engineers to create seamless, innovative, and consistent user experiences.
Over the years, he has successfully executed 1200+ design projects, including mobile applications for iOS and Android, web platforms, and comprehensive product ecosystems. His designs have not only improved usability and engagement but have also contributed directly to measurable business outcomes.
Academic & Professional Excellence
Abhishek holds an MBA in Information Systems from Sikkim Manipal University and is certified by Google, Microsoft, and IBM in UX and AI-related programs. His extensive certifications include:
- Capstone Project: Applying UI/UX Design in the Real World (IBM & Coursera)
- Generative AI for Business with Microsoft Azure OpenAI Program
- AI-900 MS Azure AI Fundamentals
- Adobe Content Creation Specialization
These credentials reflect his commitment to continuous learning, staying ahead in the fast-evolving digital design landscape.
Recognitions & Awards
Abhishek’s contributions have been recognized globally:
- UX Visionary of the Year 2025 – International Brilliance Awards
- Best User Experience of the Year 2025 – 3rd BFSI Confex & Awards
- 24+ honors and awards for design excellence
- 16+ apps live in the market showcasing his UX expertise
Philosophy & Approach
Abhishek’s design philosophy centers on simplicity, usability, and user empowerment. He believes that effective UX is not just about aesthetics but about solving real-world problems and enhancing lives through intuitive digital interactions. From facilitating design thinking workshops to aligning product strategies with user needs, he ensures that every design decision is data-driven and user-focused.
Beyond Design
Beyond his corporate and design leadership roles, Abhishek actively contributes to mentorship and volunteering, guiding young designers and promoting innovative UX practices across industries. He also engages in creative projects, building bridges between design, technology, and business strategy.
Looking Ahead
With the rise of AI and generative technologies, Abhishek is poised to shape the next generation of user experiences, blending human-centered design with advanced AI capabilities. His vision remains clear: empowering users and organizations to thrive in a digital-first world.
Connect with Abhishek Gupta
📧 LinkedIn
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